I have always given ethics there due importance but I am starting to wonder does nature really care about ethics?? After all its about the survival of the fittest. Being rigid in order to be ethical is something we cant afford to do in this world. If we have a choice between victimizing ourselves or others the choice becomes obvious unless one can derive happiness otherwise and is capable of forgiving himself when others do not put you on the receiving end of such a favour either, after all if you couldn't take your own side why expect others??? And doing this isn't selfless either after all your happy right... It finally comes down to what you like.
Even if your intent is to deceive I say how the hell does it matter because all that counts is what you do on ground...Right???